A comprehensive fundraising plan traditionally:

• projects revenues each year for a three to five year period
• The financial goals get bigger over the years.
• Strategies chosen are based on an assessment and analysis of the fundraising program.  In doing the assessment and analysis the group:

        1. Seeks input from members/donors

        2. Examines group’s base (demographics, gift ranges)

        3. Examines possible avenues for diversification

• There is an explanation of why the group chose the particular strategies that it did
• Each strategy has projected income and expense
• Strategies are well thought out for each goal
• There is a clear plan for staffing the fundraising strategies
• Entrepreneurial strategies (business and other earned income ventures) are considered

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