Comprehensive Fundraising Plans
FUNDS eligibility; hallmarks of a comprehensive fundraising plan
A comprehensive fundraising plan traditionally:
- projects revenues each year for a three- to five-year period
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shows financial goals growing over the years
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includes strategies that are chosen based on an assessment and analysis of the fundraising program. In doing the assessment and analysis, the group:
1. Seeks input from members/donors
2. Examines group’s base (demographics, gift ranges)
3. Examines possible avenues for diversification
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Provides an explanation of why the group chose the particular strategies that it did
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Shows projected income and expenses for each strategy
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Demonstrates strategies that are well thought out for each goal
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Offers a clear plan for staffing the fundraising strategies
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Considers entrepreneurial strategies (business and other earned income ventures)
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