A comprehensive fundraising plan traditionally:

• projects revenues each year for a three- to five-year period
• shows financial goals growing over the years
• includes strategies that are chosen based on an assessment and analysis of the fundraising program. In doing the assessment and analysis, the group:

        1. Seeks input from members/donors

        2. Examines group’s base (demographics, gift ranges)

        3. Examines possible avenues for diversification

• Provides an explanation of why the group chose the particular strategies that it did
• Shows projected income and expenses for each strategy
• Demonstrates strategies that are well thought out for each goal
• Offers a clear plan for staffing the fundraising strategies
• Considers entrepreneurial strategies (business and other earned income ventures)

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